Launching a new product on social media can be a great way to go to market, but that’s only if you design an effective social media campaign. From creating content to scheduling, building awareness of your new product on social media requires a lot of careful planning and consideration.
To help get you started, 14 members of Young Entrepreneur Council offer their best tips for successfully launching a new product on social media.
What’s one tip you’d offer a first-time entrepreneur for designing an effective social media campaign around a new product? Why?
1. Create emotional content
Your best bet to create the most buzz around your product launch is by making emotional content. To do that, you need to know your audience and what their needs are. If you have a young target market and are fulfilling a basic need, taking a humorous and even ridiculous tone in your marketing will work in your favor. Look for ways to create positive emotions with your content. —Blair Williams, MemberPress
2. Focus on problem-solving
The most effective way to launch a new product using social media is to focus on the specific problem it will solve for your customer. Social media is noisy! Customers are looking for solutions, so give them the solutions to their problems. Focus on exactly how your product will solve their problems. Then, post where your customers hang out. —Matthew Podolsky, Florida Law Advisers, P.A.
3. Choose the right platform
First, determine which social media platform is right for your product. If you have a B2B product, then LinkedIn and Facebook are good choices. For B2C, Facebook and Instagram are better. You should create a calendar for the campaign with the right messages and images, and use a tool to schedule the campaigns. You should also build a follower list by inviting and tagging users. —Piyush Jain, Simpalm
4. Schedule your posts
Do not spread yourself thin. Schedule social media posts on a few select channels, ideally two or three. While there is always room for potential with a new app or website, you run the risk of employee burnout or repeating yourself in terms of content. Start small and build up gradually. You should see results and the opportunity to refine after eight months. —Duran Inci, Optimum7
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5. Post on TikTok frequently
As a first-time entrepreneur, it can be hard to get started on social media, as there is quite a steep barrier to entry. However, that’s where TikTok comes in. Because the platform is still in its infancy, almost anyone can create a large following fairly easily. The strategy to follow would be to post as frequently as possible. —Michelle Aran, Velvet Caviar
6. Get professional reviews
Get other entrepreneurs or businesses to test-drive and review your product first. Then, when you publish that social media campaign, include quotes from those credible people as it will help build credibility. People are more inclined to try something that was endorsed by people or businesses they already love and trust. It’s a win-win—they get to try your product and you get more brand love. —John Rampton, Calendar
7. Participate in social media communities
Taking advantage of various social media communities before launch will help you engage with your prospective customers. Spreading the word about a new product through social media communities and establishing relationships with industry peers is helpful. People who are already familiar with your product name are more likely to participate and be interested in your social media campaign. —Liam Martin, TimeDoctor.com
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8. “Tease” the product
Make sure that you “tease” the product instead of simply introducing it to the world right off the bat. Creating a sense of mystery that causes audiences to do further research will likely reel them in and have them return to learn more. —Jordan Edelson, Appetizer Mobile LLC
9. Boost your visibility
The more visibility your campaigns get, the more successful your social media marketing efforts will be, so focus on how to boost your visibility. You can do that by running a giveaway. Ask your users to tag their friends in your post to enter the giveaway. Announce a tempting prize to make the giveaway irresistible, which will attract more people. —Josh Kohlbach, Wholesale Suite
10. Know your audience
Before investing your valuable time into creating content, make sure you really know your audience and where they hang out. Based on your business type, where do your customers spend their time and engage the most? LinkedIn? Facebook? Instagram? Twitter? Every audience is just a bit different when it comes to how they use social media. Find out where they are first, then design your campaign. —Blair Thomas, eMerchantBroker
11. Optimize the landing page
To design an effective social media campaign, it’s important to create an optimized landing page. Your landing page is a way for you to give customers more details about your products and lead them to take action, such as signing up for your email list, buying your products, visiting your blog, and more. —Stephanie Wells, Formidable Forms
12. Give it a human touch
You can create a good social media campaign by giving it a human touch. Interview your existing customers and let them talk about their experiences with your products or services. When people hear about other positive experiences, they will automatically be wanting to give your products a try. —Thomas Griffin, OptinMonster
13. Get your customers involved
When creating a social media campaign, you need to encourage your audience to take part in your content, convincing them to share your posts and campaigns. You can also have them upload user-generated content which builds social proof for your brand and attracts more visitors to your website. —Jared Atchison, WPForms
14. Create fun video demonstrations
Don’t take yourself too seriously. You can have fun on social media with a product and still be seen as legitimate and trustworthy as a brand. As far as effective goes, focus on video demonstrations of your offerings. Let people see the product in action. Also remember that they are probably scrolling while muted, so make sure the video works with no sound. It’s not the place for heavy narration. —Tyler Bray, TK Trailer Parts