At-home cooking services platform Chefkart, which currently operates in Gurugram, has raised $2 million in a funding as it is aiming to expand its services to other geographical territories. The seed round was led by Blume Ventures and Pravega Ventures.
The round also witnessed the interest of Titan Capital, Tremis Capital, Lets Venture, and angle investors — Deepinder Goyal (Founder and CEO, Zomato) and Kunal Shah (Founder, CRED).
Founded in 2020 by Vaibhav Gupta, Aman Gupta, and Arpit Gupta, ChefKart says it upskills local cooks into trained and professional home chefs and provides subscription-based at-home cooking services.
According to the company’s statement, The raised capital will also help the startup to improve customer experience and increase tech adoption among service providers.
Chefkart says it has launched new lines of business like Chefs for parties, and the team is working on expanding through adjacencies available in the business. It has also built hyperlocal marketing and established supply control in Gurugram.
According to Vaibhav Gupta, Chefkart has served over 3,200 families and is managing more than 2,300 cooking sessions daily with a 15% monthly growth. “With Urban Company shutting down its chef services, we are the market leader. and proves our mantle of running and building a large-scale enterprise,” said Vaibhav Gupta, CEO & Founder.
The company forecasts aggregation on top of the grocery delivery space, with a goal to capture the time spent by consumers planning their daily meals and their arrangements.
Speaking on the investment, Mukul Singhal, Co-founder & Partner of Pravega Ventures, said, “ChefKart is driven by the idea to digitise a largely unorganised essential service. By also empowering the local community, it is on its way to developing a complete ground-to-customer supply-demand chain. It may be a challenging process, but the positive cash cycle model of ChefKart has significantly changed the way at-home cooking functions in India.”
According to a FICCI-PwC report, the Indian Food Services market is valued at Rs 5,52,000 crore in 2022, with the unorganized sector claiming over 57% of the market share. There is a huge demand for reliable cooking services.