Mumbai-based The Health Factory, a D2C brand making protein bread, has raised Rs 2 crore in a seed round led by Venture Garage, Vikas Nahar — Founder, Happilo, and other marquee angel investors.
Founded by Vinay Maheshwari, Vinay gained global exposure working across natural resources and pharma industries from a young age and understood the business know-how deeply. After being told not to eat bread too often for its unhealthy characteristics, Vinay set out on a quest to find healthier variants and redesign nutrition without having to change lifestyles.
The Health Factory produces a portfolio of products including various kinds of protein breads like wheat breads, multi-protein breads, and multi-protein lite variants as well as zero maida bread. The brand claims all different types of bread contain 300% more protein than any other breads found in the market, along with 20% lesser carbs, high-fibre, zero cholesterol, and low sugar and fat.
“At The Health Factory, we have been working hard towards producing everyday consumer products that don’t need changes in habits, but are extremely nutrient heavy, tasty, and good for you. With this seed funding round, we are grateful to see the investors’ confidence in us and their belief in our aim as well,” said Vinay Maheshwari.
“We will use the funds raised to scale and streamline our operations and manufacturing process, better our IT infrastructure, build out a talented team and ramp up our marketing efforts,” Vinay added.
At present, The Health Factory’s products are available on Swiggy, Instamart, and Big Basket. Apart from its D2C subscription model, It also sells its products in modern and general trade stores such as Nature’s basket across Mumbai and Pune, it said.