Tea cafe chain Chai Point enters Amritsar
Tea cafe chain Chai Point said it has entered Amritsar with a store at the iconic Town Hall Complex near The Golden Temple. The development is part of Chai Point’s retail expansion strategy of opening 100 more stores in the next 12-18 months.
The beverage startup aims to deliver an elevated Chai experience to a larger consumer base by leveraging the software and hardware capabilities of its myChai™ brewing system.
At present, Chai Point has a retail network of 180 stores across 9 major cities and over 3500 workplace community hubs covering 43 cities through its specialized brewing systems. Over the past month, It has opened 18 stores with a strong presence in major cities including Bangalore, Hyderabad, Pune, Mumbai, and NCR.
“We are excited to bring the Chai Point experience to a city known for its exceptional food culture. With our innovation-backed myChai™ brewing systems and a wide array of food offerings, we are looking forward to delighting our customers in Amritsar with an elevated Chai-led experience,” said Amuleek Singh Bijral, Co-founder & CEO of Chai Point.
Chai Point said it serves over 700,000 cups every day and has fulfilled 100 million cups delivery over the past year through its cloud kitchens and delivery networks using its innovative heat-retaining Chai flasks. In 2016, The startup launched environment-friendly heat retaining Chai flasks that can keep the chai, and coffee hot for upto 2 hours.
“While staying true to the building’s typology of the space, we paid homage to the building’s former stature by using materials and furniture that are relevant to the times when it was still an active palace, a time when artisans and royalty walked the halls of this massive palace. Therefore, we found a blend of contemporary and vernacular look and a tactile mix of materials in natural finishes that bear traces of craftsmanship and serve as an appropriate base for the design. As a showcase of our multi-layered approach to design, the original walls of the building were contrasted with massive wooden panelling that frames the space at sill level,” said Bijral.
Founded in 2010, The brand plans to install 30,000 myChai™ brewing systems across the country in the next 3 to 5 years giving it the largest footprint in the retail channel in India.
Chai Point is backed by marquee investors like Eight Roads Ventures (part of Fidelity Investments Inc.), Saama Capital, DSG, and Paragon Partners. It has raised over $50 million in funds to date.